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Banyan Tree Our Brand Story

The Banyan Tree Story

Who We Are

How do you capture the singularity of the Banyan Tree experience? It’s the quiet pause in the heady rush of a metropolis; the feeling of coming home on the remote sands of an isle in a crystalline sea; the gentle ripple breaking the surface of a pool in the shade of a magnificent tree. It’s a deep exhale that melts the world away and brings the present into focus. Wherever we go, wherever we are — these moments make us.

Our Origins

For thousands of years, the banyan tree has been the sacred centre of many Asian villages, a shelter for weary travellers seeking refuge and sanctuary in the company of fellow wanderers. This is the inspiration that birthed our brand in 1994 — a pioneer in naturally luxurious and ecologically sensitive hospitality.

Banyan Tree Our Brand Story
Banyan Tree Our Brand Story - Our Founders

Our founders lived in a fishing village called Banyan Tree Bay in the early years of their journey. In the essence of that experience emerged a conviction in the transformative power of travel: for ourselves, others and the world around us.

Every Sanctuary for the Senses that we create is infused with a distinctly restorative energy for mind, body and spirit. Located in awe-inspiring places around the world, each carries its own intimate sense of place, inviting you to immerse yourself in the exceptional experiences that make life beautiful.

Banyan Tree Our Brand Story - Sanctuary For The Senses

Our brand culture is rooted in the philosophy that everything is connected, whether it is through design and architecture that respects the local environment, the sourcing of our food, our associates’ empathetic service, or the experiences we curate. Committed to our founding ethos of embracing the environment and empowering people, we care not only for our associates and guests who pass through our doors, but for all the communities in which we operate.

Banyan Tree Our Brand Story - Our Brand Culture

This philosophy shapes all our signature offerings: from the time-honoured treatments of our Master Therapists in our award-winning Spas to wellbeing practices grounded in practical wisdom, to our Essentials line of sustainable spa and aromatherapy products crafted with partners who share our values. In our Wellbeing Sanctuaries, our holistic approach beckons you on a journey into deeper and more meaningful self-care, a journey that continues long after your stay. We have always been, and will always be, advocates for sustainability, connection and wellbeing as the path to living well.

Banyan Tree Our Brand Story - Signature Offerings

About Banyan Tree Group

We are one of the world’s leading independent, multi-branded hospitality groups, respected for our purpose-driven approach centred on wellbeing and sustainability. Founded in 1994, our stewardship mission is to create long-term value for all stakeholders and destinations across our network of properties, products and brands.

Our diversified portfolio of hotels, resorts, spas, galleries, golf courses and residences is centred on award-winning brands such as Banyan Tree, Angsana, Cassia, Dhawa and Laguna, as well as the highly anticipated new brands of Homm, Garrya, Folio and two new Banyan Tree brand extensions, Banyan Tree Escape and Banyan Tree Veya. The Group’s global footprint continues to grow with 47 new hotels and resorts under design and construction in the pipeline, in addition to 58 operating hotels in 17 countries as of December 2021. As a global industry hospitality leader, Banyan Tree Group firmly embeds its mission to be a business that benefits all stakeholders, for the greater good.

With almost 8,000 associates across 23 countries, Banyan Tree Management Academy (BTMA) supports people development and learning with integrity and meaning. We are also recognised for our commitment to environmental protection and community development through the Banyan Tree Global Foundation (BTGF), which aligns the Group’s efforts to the UN Sustainable Development Goals. With over 2,921 industry awards and accolades since inception, we remain motivated anew, every day, to create positive change.